Web Pages & Web-to-Lead
From click to CRM in one step
A schema-driven page builder, embeddable forms, a Web-to-Lead API and a WordPress route — every web visit has a direct line into your pipeline.
The point of it all
“From click to CRM in one step” — not as a slogan, but as the way the web pages & web-to-lead workflow is actually built.
Everything web pages & web-to-lead should do
Built deep, not bolted on — each capability shares the same records, permissions and automation engine as the rest of the platform.
Page builder
Compose landing pages from structured sections with live preview and publishing.
Form builder
Design capture forms with validation, custom fields and styling.
Web-to-Lead API
Post leads directly from any site or app with source attribution.
WordPress routing
Native WordPress form submissions flow into the CRM without rebuilds.
Lead capture bot
Conversational capture that qualifies before it creates.
Attribution intact
Source, campaign and page context arrive with every lead.
Pages as data, not snowflakes
The builder is schema-driven — pages compile from structured definitions, which means consistent rendering, safe edits and a clean publishing pipeline.
- Structured section schema
- Compiler-backed rendering
- Draft and publish lifecycle
- Brand styles applied consistently
Capture that defends data quality
Validation, duplicate checks and the erasure block-list run at the API gate — the pipeline stays clean no matter how leads arrive.
- Server-side validation on intake
- Duplicate detection before create
- Erased-identity re-add alerts
- Spam-resistant endpoints
Bring the stack you already have
Keep your existing site: the Web-to-Lead API and the WordPress plugin route submissions in, with field mapping and attribution preserved.
- Simple authenticated endpoints
- Field mapping configuration
- WordPress plugin pathway
- Works alongside built pages
Works as one
Web Pages & Web-to-Lead shares one Customer 360° with the rest of EazyCXM
No connectors, no sync jobs, no two systems arguing about the truth — Engage & Market modules read and write the same customer data, under the same permissions, audited the same way.
The motion, end to end
Build
Pages and forms compose from structured sections.
Publish
Go live with brand styling and clean URLs.
Capture
Submissions validate and create leads with attribution.
Route
Scoring and assignment take over instantly.
Web Pages & Web-to-Lead, answered
No — keep your site and use the Web-to-Lead API or WordPress plugin; the builder is there when you want native pages too.
Submissions create leads immediately, with routing and notifications firing in the same motion.
Yes — form fields map to standard and custom lead fields with validation on both ends.
Server-side validation, duplicate detection and endpoint protections filter junk before it touches your pipeline.
No — keep your site and use the Web-to-Lead API or WordPress plugin; native page building is there when you want it.
Submissions create leads immediately, with routing and notifications firing in the same motion.
Server-side validation, duplicate detection and endpoint protections filter junk before it touches your pipeline.
More from Engage & Market
See Web Pages & Web-to-Lead in action
From click to CRM in one step — watch it work on a flow shaped like yours.