WhatsApp Business
The channel your customers already use
Official WhatsApp Business integration — shared team inbox, template management, quick replies, auto-replies and campaigns, all inside the CRM.
The point of it all
“The channel your customers already use” — not as a slogan, but as the way the whatsapp business workflow is actually built.
Everything whatsapp business should do
Built deep, not bolted on — each capability shares the same records, permissions and automation engine as the rest of the platform.
Team inbox
A two-pane conversation workspace where the whole team works one number together.
Template management
Create, submit and track message templates with approval status visible.
Quick replies
Saved answers keep response quality high and response time low.
Auto replies
After-hours and keyword-based responses keep conversations warm.
Campaign sends
Template campaigns to consented segments, tracked per recipient.
CRM context
Every chat links to the contact, with deals and orders beside the thread.
A real workspace, not a widget
Conversations, contact context and actions live in one premium two-pane view — assign chats, drop internal notes and convert conversations into leads or tickets.
- Conversation assignment and ownership
- Contact 360 beside the chat
- Convert chats to leads or tickets
- Phone registration and health visible
Templates handled the official way
Template categories, variables and approval states are managed in-product, so campaigns only ever use messages that will actually deliver.
- Variable placeholders with samples
- Approval status tracking
- Category-correct usage
- Reusable across automations
Consent and retention, even on chat
Campaign recipients are consent-filtered like email, and retention policies can anonymise message content on schedule — chat is not a compliance blind spot.
- Consent gate on campaign sends
- Retention rules reach messages
- Erasure wipes conversation content
- Auditable processing
Works as one
WhatsApp Business shares one Customer 360° with the rest of EazyCXM
No connectors, no sync jobs, no two systems arguing about the truth — Engage & Market modules read and write the same customer data, under the same permissions, audited the same way.
The motion, end to end
Connect
Register your business number and verify health.
Converse
The shared inbox handles inbound with context and speed.
Automate
Quick replies, auto-replies and flows carry routine load.
Campaign
Approved templates reach consented segments at scale.
WhatsApp Business, answered
Yes — the integration works through the official Business platform with template approval and phone registration handled in-product.
The team inbox assigns conversations across agents while keeping one customer-facing identity.
The same consent engine as email filters recipients at send time for marketing messages.
Conversations convert into leads or tickets in one step, carrying the thread with them.
Yes — it works through the official Business platform with template approval and phone registration handled in-product.
The shared team inbox assigns conversations across agents while keeping one customer-facing identity.
Conversations convert into leads or tickets in one step, carrying the thread with them.
More from Engage & Market
See WhatsApp Business in action
The channel your customers already use — watch it work on a flow shaped like yours.