← Glossary

What is A/B Testing?

Definition

Comparing two variants of a message to see which performs better before full rollout.

In depth

A/B testing turns guesses into evidence. EazyCXM splits sends and lets engagement pick the winner before the remainder dispatches.

Engage & Market
Related terms

More on Engage & Market

WhatsApp Business API

The official programmatic channel for businesses to message customers on WhatsApp at scale.

Drip Campaign

A series of automated messages sent on a schedule or triggered by behaviour.

Web-to-Lead

Capturing website or form submissions directly into the CRM as leads.

Open Rate

The percentage of recipients who opened an email campaign.

A/B Testing, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

Book a demo Explore the platform
Talk to us

See EazyCXM on your business

Tell us a little about your team and we’ll walk you through the platform on workflows shaped like yours — your industry, your motions, your messiest Tuesday.

We reply within one business day — A real person, not a sequence.

The demo runs on your use case — Bring your hardest question — that’s the fun part.

No pressure, no spam — Your details are used to reach you about this, nothing else.

What do you want to explore?

By submitting, you agree to be contacted about EazyCXM. We respect consent — it’s kind of our thing.