← Glossary

What is Drip Campaign?

Definition

A series of automated messages sent on a schedule or triggered by behaviour.

In depth

Drips nurture leads over time without manual sending. EazyCXM automates them with consent enforced at the send button.

Engage & Market
Related terms

More on Engage & Market

WhatsApp Business API

The official programmatic channel for businesses to message customers on WhatsApp at scale.

A/B Testing

Comparing two variants of a message to see which performs better before full rollout.

Web-to-Lead

Capturing website or form submissions directly into the CRM as leads.

Open Rate

The percentage of recipients who opened an email campaign.

Drip Campaign, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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