← Glossary

What is Web-to-Lead?

Definition

Capturing website or form submissions directly into the CRM as leads.

In depth

It removes manual data entry and loss. EazyCXM offers an API, embeddable forms and a WordPress route, all with validation and de-duplication.

Engage & Market
Related terms

More on Engage & Market

WhatsApp Business API

The official programmatic channel for businesses to message customers on WhatsApp at scale.

Drip Campaign

A series of automated messages sent on a schedule or triggered by behaviour.

A/B Testing

Comparing two variants of a message to see which performs better before full rollout.

Open Rate

The percentage of recipients who opened an email campaign.

Web-to-Lead, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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