← Glossary

What is WhatsApp Business API?

Definition

The official programmatic channel for businesses to message customers on WhatsApp at scale.

In depth

It enables team inboxes, templates and automation beyond the consumer app. EazyCXM connects to it for shared-inbox conversations and consented campaigns.

Engage & Market
Related terms

More on Engage & Market

Drip Campaign

A series of automated messages sent on a schedule or triggered by behaviour.

A/B Testing

Comparing two variants of a message to see which performs better before full rollout.

Web-to-Lead

Capturing website or form submissions directly into the CRM as leads.

Open Rate

The percentage of recipients who opened an email campaign.

WhatsApp Business API, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

Book a demo Explore the platform
Talk to us

See EazyCXM on your business

Tell us a little about your team and we’ll walk you through the platform on workflows shaped like yours — your industry, your motions, your messiest Tuesday.

We reply within one business day — A real person, not a sequence.

The demo runs on your use case — Bring your hardest question — that’s the fun part.

No pressure, no spam — Your details are used to reach you about this, nothing else.

What do you want to explore?

By submitting, you agree to be contacted about EazyCXM. We respect consent — it’s kind of our thing.