What is BANT?

Budget, Authority, Need, Timing

Definition

A qualification framework checking a lead’s budget, buying authority, need and timing.

In depth

BANT keeps reps focused on winnable deals. EazyCXM captures these signals on the record so qualification is consistent, not guesswork.

CRM & Sales

Related terms

More on CRM & Sales

CRM

Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.

Lead

A person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.

Lead Scoring

Assigning a value to each lead based on fit and behaviour to prioritise follow-up.

MQL

A lead judged likely to become a customer based on marketing engagement, ready to hand to sales.

BANT, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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