In depth
The MQL → SQL handoff is a core funnel concept. In EazyCXM, engagement from campaigns feeds scoring that flags when a lead crosses the marketing-qualified threshold.
CRM & Sales
Related terms
More on CRM & Sales
CRM
Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.
LeadA person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.
Lead ScoringAssigning a value to each lead based on fit and behaviour to prioritise follow-up.
SQLA lead that sales has vetted and accepted as a real opportunity worth pursuing.
MQL, made practical
EazyCXM puts concepts like this to work across your business — see it on a demo.