In depth
An SQL has cleared both interest and fit checks. EazyCXM converts a qualified lead into a contact, account and deal in one step.
CRM & Sales
Related terms
More on CRM & Sales
CRM
Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.
LeadA person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.
Lead ScoringAssigning a value to each lead based on fit and behaviour to prioritise follow-up.
MQLA lead judged likely to become a customer based on marketing engagement, ready to hand to sales.
SQL, made practical
EazyCXM puts concepts like this to work across your business — see it on a demo.