What is Lead Scoring?
In depth
Scores combine demographic fit (who they are) with behavioural signals (what they did). EazyCXM recalculates scores as new activity arrives so the priority list is always current.
CRM & Sales
Related terms
More on CRM & Sales
CRM
Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.
LeadA person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.
MQLA lead judged likely to become a customer based on marketing engagement, ready to hand to sales.
SQLA lead that sales has vetted and accepted as a real opportunity worth pursuing.
Lead Scoring, made practical
EazyCXM puts concepts like this to work across your business — see it on a demo.