← Glossary

What is CRM?

Customer Relationship Management

Definition

Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.

In depth

The term emerged in the 1990s as contact-management tools grew into systems of record for the entire relationship. In EazyCXM, the CRM is the Customer 360° every other module reads and writes — so sales, finance and support never disagree about the customer.

CRM & Sales
Related terms

More on CRM & Sales

Lead

A person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.

Lead Scoring

Assigning a value to each lead based on fit and behaviour to prioritise follow-up.

MQL

A lead judged likely to become a customer based on marketing engagement, ready to hand to sales.

SQL

A lead that sales has vetted and accepted as a real opportunity worth pursuing.

CRM, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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