← Glossary

What is Buyer Persona?

Definition

A semi-fictional profile of a typical buyer — their goals, pains and decision style.

In depth

Personas make messaging concrete. EazyCXM segments let you speak to each persona differently.

CRM & Sales
Related terms

More on CRM & Sales

CRM

Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.

Lead

A person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.

Lead Scoring

Assigning a value to each lead based on fit and behaviour to prioritise follow-up.

MQL

A lead judged likely to become a customer based on marketing engagement, ready to hand to sales.

Buyer Persona, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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