← Glossary

What is Ideal Customer Profile?

ICP

Definition

A description of the company or person who gets the most value from your product and is most valuable to you.

In depth

An ICP sharpens targeting and scoring. EazyCXM lets fit-to-ICP drive lead prioritisation.

CRM & Sales
Related terms

More on CRM & Sales

CRM

Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.

Lead

A person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.

Lead Scoring

Assigning a value to each lead based on fit and behaviour to prioritise follow-up.

MQL

A lead judged likely to become a customer based on marketing engagement, ready to hand to sales.

Ideal Customer Profile, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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