What is Lead Qualification?

Definition

Assessing whether a lead is a genuine fit and worth pursuing before investing sales effort.

In depth

Qualification filters noise from signal. EazyCXM scores fit and behaviour automatically so reps spend time where it counts.

CRM & Sales

Related terms

Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.

A person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.

Assigning a value to each lead based on fit and behaviour to prioritise follow-up.

A lead judged likely to become a customer based on marketing engagement, ready to hand to sales.

EazyCXM puts concepts like this to work across your business — see it on a demo.