What is Net Revenue Retention?

NRR

Definition

The percentage of recurring revenue retained from existing customers including expansion, net of churn.

In depth

NRR above 100% means you grow even without new logos. EazyCXM ties renewals, upsells and churn to the same records that drive it.

CRM & Sales

Related terms

Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.

A person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.

Assigning a value to each lead based on fit and behaviour to prioritise follow-up.

A lead judged likely to become a customer based on marketing engagement, ready to hand to sales.

EazyCXM puts concepts like this to work across your business — see it on a demo.