What is Sales Enablement?

Definition

Equipping sales teams with the content, tools and data they need to sell effectively.

In depth

Enablement shortens ramp and lifts win rates. EazyCXM puts collateral, playbooks and customer context one click from the deal.

CRM & Sales

Related terms

More on CRM & Sales

CRM

Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.

Lead

A person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.

Lead Scoring

Assigning a value to each lead based on fit and behaviour to prioritise follow-up.

MQL

A lead judged likely to become a customer based on marketing engagement, ready to hand to sales.

Sales Enablement, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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