What is Segment?

Definition

A living group of contacts or accounts defined by shared attributes or behaviour.

In depth

Segments power audiences, pricing groups and success playbooks. EazyCXM evaluates membership against live data so lists stay current.

CRM & Sales

Related terms

Software for managing a company’s interactions with current and prospective customers across the whole lifecycle.

A person or organisation that has shown interest in your product or service but has not yet been qualified as a genuine opportunity.

Assigning a value to each lead based on fit and behaviour to prioritise follow-up.

A lead judged likely to become a customer based on marketing engagement, ready to hand to sales.

EazyCXM puts concepts like this to work across your business — see it on a demo.