← Glossary

What is Attribution?

Definition

Identifying which channels and campaigns generated a lead or sale.

In depth

Attribution guides where to invest. EazyCXM stamps source and campaign on every lead so credit survives the handoff.

Engage & Market
Related terms

More on Engage & Market

WhatsApp Business API

The official programmatic channel for businesses to message customers on WhatsApp at scale.

Drip Campaign

A series of automated messages sent on a schedule or triggered by behaviour.

A/B Testing

Comparing two variants of a message to see which performs better before full rollout.

Web-to-Lead

Capturing website or form submissions directly into the CRM as leads.

Attribution, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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