What is Bounce Rate?

Definition

The share of emails that could not be delivered, or visitors who leave without acting.

In depth

High bounce signals list or targeting problems. EazyCXM tracks it so you can clean lists and protect sender reputation.

Engage & Market

Related terms

More on Engage & Market

WhatsApp Business API

The official programmatic channel for businesses to message customers on WhatsApp at scale.

Drip Campaign

A series of automated messages sent on a schedule or triggered by behaviour.

A/B Testing

Comparing two variants of a message to see which performs better before full rollout.

Web-to-Lead

Capturing website or form submissions directly into the CRM as leads.

Bounce Rate, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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