← Glossary

What is Customer Acquisition Cost?

CAC

Definition

The total cost of winning one new customer, including marketing and sales effort.

In depth

CAC only makes sense beside lifetime value. EazyCXM’s attribution shows which channels produce customers worth keeping.

Engage & Market
Related terms

More on Engage & Market

WhatsApp Business API

The official programmatic channel for businesses to message customers on WhatsApp at scale.

Drip Campaign

A series of automated messages sent on a schedule or triggered by behaviour.

A/B Testing

Comparing two variants of a message to see which performs better before full rollout.

Web-to-Lead

Capturing website or form submissions directly into the CRM as leads.

Customer Acquisition Cost, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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