← Glossary

What is Marketing Automation?

Definition

Software that runs marketing tasks — sends, follow-ups, list updates — automatically based on rules and behaviour.

In depth

Automation makes consistency affordable. EazyCXM pairs it with Zuno’s judgement for timing and tone.

Engage & Market
Related terms

More on Engage & Market

WhatsApp Business API

The official programmatic channel for businesses to message customers on WhatsApp at scale.

Drip Campaign

A series of automated messages sent on a schedule or triggered by behaviour.

A/B Testing

Comparing two variants of a message to see which performs better before full rollout.

Web-to-Lead

Capturing website or form submissions directly into the CRM as leads.

Marketing Automation, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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