What is Personalisation?

Definition

Tailoring content and offers to a recipient using their data and behaviour.

In depth

Relevance drives response. EazyCXM merges live record data into messages so outreach feels one-to-one.

Engage & Market

Related terms

More on Engage & Market

WhatsApp Business API

The official programmatic channel for businesses to message customers on WhatsApp at scale.

Drip Campaign

A series of automated messages sent on a schedule or triggered by behaviour.

A/B Testing

Comparing two variants of a message to see which performs better before full rollout.

Web-to-Lead

Capturing website or form submissions directly into the CRM as leads.

Personalisation, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

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