What is UTM Parameter?

UTM

Definition

Tags added to a URL to track which campaign, source or medium drove a visit.

In depth

UTMs make marketing measurable. EazyCXM captures them on web-to-lead so you know which campaign created each lead.

Engage & Market

Related terms

More on Engage & Market

WhatsApp Business API

The official programmatic channel for businesses to message customers on WhatsApp at scale.

Drip Campaign

A series of automated messages sent on a schedule or triggered by behaviour.

A/B Testing

Comparing two variants of a message to see which performs better before full rollout.

Web-to-Lead

Capturing website or form submissions directly into the CRM as leads.

UTM Parameter, made practical

EazyCXM puts concepts like this to work across your business — see it on a demo.

Book a demo Explore the platform

Talk to us

See EazyCXM on your business

Tell us a little about your team and we’ll walk you through the platform on workflows shaped like yours — your industry, your motions, your messiest Tuesday.

We reply within one business day — A real person, not a sequence.

The demo runs on your use case — Bring your hardest question — that’s the fun part.

No pressure, no spam — Your details are used to reach you about this, nothing else.